The truth is that there are many web design platforms available today that allow you to design your own business site quite easily. While everything seems simple, the big question you should be asking yourself is whether it is good enough.
These tools have made a lot of people believe that all you have to do to create a stunning site is follow simple instructions, add images to a template, write good content and you are good to go.
Unfortunately, taking the DIY route with website design can have severe consequences on your business in the long run. While there are some advantages of designing your own website, the cons outweigh the pros. The popular expression “you get what you pay” truly applies in this case.
In this post, we discuss why it is essential to hire a professional website design company when it comes to designing a business website.
1. Custom Website Design
When you hire a professional web design company, you can be 100% sure that your business site will be created to suit your unique needs. A professional web designer will carefully evaluate your business needs and work with you towards helping you achieve your business goals.
It doesn’t matter whether you are looking to generate more online sales or provide your target audience with more informational content; you will receive a custom-designed website that suits your needs.
DIY site builders tend to limit the capabilities of your site and will even restrict the type of graphics and text you can add to it.
2. Responsive Design
Today, a lot of people are using their mobile devices and iPads to get online. In fact, over the past few years, mobile traffic has overtaken desktop traffic by far. Therefore, it is crucial to ensure your business website is compatible with today’s mobile technologies.
If your business site is not mobile-friendly, your site visitors will simply “bounce off” as soon as they land on it That means they are not spending time on the site and cannot take the action you need them to take.
Fortunately, working with a professional web design agency can help you create a highly responsive website that can make you a lot of money in the long run.
3. Helps with Search Engine Optimization (SEO) Strategy
Many web design elements and practices play a crucial role in how search engines crawl and index your site. This is one thing that you cannot afford to mess up.
Technically, if your on-page SEO fundamentals are not good, you will be fighting an uphill task to get your site in the top page of search engine result pages.
Unfortunately, it can be quite challenging to understand the relationship between SEO and web design if you are not familiar with how these two aspects work.
The only way to ensure your design adheres to the best SEO practices is to hire a website design company that knows what is required to accomplish the task.
4. Security and Support
Designing and launching a site isn’t so difficult. However, securing it and ensuring it is always online can be quite challenging. For instance, Google may blacklist your website if you fail to comply with their regulations.
Furthermore, you also need to protect your site against potential hackers. The last thing you want is your visitors to end up with viruses or malware after visiting your website.
Your credibility goes down if you cannot take care of such things, and that is why you need to work with experienced web design professionals in designing and managing your business site.